Admob Adserving Limit ( Solution and Useful tips to avoid in Future)

Hello Admob users, I know how hard it is getting ad serving limited on your apps. Every day a lot of users are asking about this in GOOGLE ADMOB HELP COMMUNITY. But they don’t read any help center article pages to know more about why this is happening. So here we’ve composed the information you should know. MUST READ FULLY AND UNDERSTAND. 

admob ad serving limits

We know that as a tech giant, Google wants its users to provide a better ecosystem than other tech companies. NOTE, Violation leads to Ad serving being limited and we see a lot of apps are running ads without any problem, isn’t it? So it is your responsibility to use google AdMob in an effective manner to generate revenue and provide a good user experience. 

In recent times, ad serving limits may take up to more than a month or it takes several months. Here, the problem is not with Admob, the problem is in yourself. If you have ad serving limits for more than a month, then it shows, you didn’t take any necessary steps. No worry, read this post fully and take the necessary steps. 


NOTE: YOU ARE A ACTIVE PUBLISHER OF ADMOB, YOU SHOULD HAVE A KNOWLEDGE ABOUT WHAT IS HAPPENING IN YOUR APP / ACCOUNT. PEOPLE CAN HELP AND GUIDE YOU, BUT IT IS TOTALLY UP TO YOU TO TAKE CARE OF YOUR APP.

YOU HAVE TO GO THROUGH THE LINKS, WHICH WE HAVE PROVIDED.


Policy Violations

There may be a policy violation in your app. Let’s see

  • You should not click your own ads or use any other methods, including manual approaches, to artificially inflate impressions and/or clicks. It is not permitted to click on your own adverts in order to test them to implement.
  • You should also care about Implementation policies. 

Compensation program apps

Apps that promise rewards or incentives to users who click on advertising, surf the web, read emails or conduct other similar actions are not allowed to use Google ads. Placing Google advertisements on such apps could result in invalid impressions or clicks, thus it’s against the rules. Similarly, Google advertising isn’t allowed to appear on apps that primarily generate visitors to, promote, or provide instructional materials on how to do anything.

PROBLEMS IN ADMOB MEDIATION

AdMob’s network mediation solution is designed to provide you access to first-party advertiser demand from third-party ad networks (as opposed to demand from exchanges, mediators, or optimizers). AdMob’s reporting for ads served through AdMob’s network mediation features may differ from third-party ad networks’ reporting. AdMob is not responsible for any inconsistencies in reporting or performance.

https://support.google.com/admob/answer/2753860#Exceptions_AdSense&zippy=%2Cview-ad-placement-policies%2Clearn-more-about-sub-syndication-and-ad-network-mediation

INVALID ACTIVITY

The following are examples of invalid traffic:

  • You should not click your own live advertisements to produce clicks or impressions.
  • One or more users produce a large number of ad clicks or impressions. It may be your friend or maybe a family person. Or even some users are using other devices to gain clicks and ad serving limits. Don’t do that.
  • All Advertisers are encouraged to click on their advertisements by publishers (examples may include: any language encouraging users to click on ads; ad implementations that may cause a high volume of accidental clicks; etc.)
  • Using automated tools is strictly prohibited.

https://support.google.com/admob/contact/invalid_activity

PREVENT INVALID ACTIVITY. 

You have to be aware of yourselves from both third parties and also take care of your activities. 

  • Never click your own ads to earn a few cents, it’ll lead your account to suspend or disable state.
  • Use test ads to avoid generating invalid clicks.
  • Then you should know, where your users are coming from, how they are interacting with your app. You can get all these details in your analytics. 
  • Users should not click your ads accidentally, it must be of genuine interest. https://support.google.com/admob/answer/3342099

Google mostly uses machine learning in all its products, learn machine learning here.

How to Prevent Ad Serving Limited

1. Don’t click on your own ads

2.  Make sure your ads don’t draw unnatural attention, mislead users, encourage clicks, or appear in places that may cause invalid clicks

You have to Understand ad formats and how to implement them You have to learn the overview of rewarded ad units 

3.  Don’t pay for traffic from unreliable sources than Google ads and trusted ad providers

4. Avoid partnering with untrusted / low-quality parties/ App Creators.

5. Upload your app just on the store that Admob supports – Amazon Appstore, OPPO App Market, Samsung Galaxy Store, VIVO App Store, and Xiaomi GetApps.

6. Use on – ” Set frequency capping for apps & ad units” for ads

Refreshing ads – ” We recommend that you have ads persist for 60 seconds or longer”
for ads Interstitial & rewarded

Banner – Automatic refresh > “Google optimized”

Refreshing ads –  https://support.google.com/admob/answer/2936217

Frequency capping – https://support.google.com/admob/answer/6244508

7. don’t share your app with your friends (I believe it’s better for the algorithm see traffic far away from your location or close to your people)

8. NOTE: You can use with the Mediation waterfall not bidding

In this case, limited ad serving applies to AdMob Network only and doesn’t affect third-party mediation, house ads, and direct-sold campaigns.
9. Use metrics Enable user metrics for your apps
*** and check the next links/things and to be sure follow on the information inside and all done. ***
1. Each AdMob account must be associated with both an AdSense account and a Google Ads account. AdMob uses each of these accounts to manage certain parts of your AdMob account:

How does AdMob use AdSense & Google Ads?
(AdSense > to be sure tax/address/name and more verify, and google ads need to be verify)

2. Make sure that the account setup is fully completed. Name, address, phone number and tax info in your AdMob account with verification if applicable.

Select payment option
Provide your tax information
Verify your identity (not required in all locations)
Verify your address and payee name
Earn enough to meet the payment threshold

Steps to getting paid

3. Have you followed all the instructions in the Google Developers Get Started guide?

(AndroidiOSUnity)

4. Have you integrated the Google Mobile Ads SDK correctly?
Take a look at the sample apps available for Android and iOS.

Sample apps show how to use the Google Mobile Ads SDK to place ads into apps.

Test your implementation code to check that ads can show.
5. Enable SKAdNetwork to track conversions (for IOS)

https://developers.google.com/admob/ios/ios14

7. Have more errors? (without ad limited)  Policy center
8. Check the eCPM floor settings not on high (recommend all prices)
9. Is your app crashing? Check for crashes and application not responding (ANR) errors for your apps (AndroidiOS).
10. Admob > setting > Account Information > seller information > change to > Transparent

adsense > setting > Account Information > seller information > change to > Transparent

(need change in the AdSense + Admob)

11. Enable user metrics for your apps (it’s active?)
12. Is Your app live on the store play google/ Appstore and linked?
Link your app to an app store
13.  Admob > Apps > your app > Approval status > it’s on “Ready”?

14. In the play console the status on “Yes, my app contains ads” ?

(under title “ADS”)
https://support.google.com/googleplay/android-developer/answer/9859455

You can check here the status of your account
My AdMob page – https://support.google.com/admob/answer/7591161

 

Arun Kumar S
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3 Comments

  1. My app has admob ad serving restrictions even though there is no invalid traffic. This proves that the reason for the restriction that Google emailed me is different.

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