FUTURE SCOPE OF DIGITAL MARKETING INDUSTRY
WHAT IS DIGITAL MARKETING?
Digital marketing refers to the marketing of products through different mediums like the internet, search engine, mails, videos, websites and through social media etc. Through these online media channels, digital marketing is the method where the companies or businesses endorse services, brands and goods.
Digital marketing helped many businesses and services to re-establish and survive themselves in their low times. Digital marketing is a great and effective way in connecting the brand or business with the client/ customers.Nowadays we know that most of the Business are digitalised which led to the emergence of new concept called e-Tailing which is a trend of Retailing in e-commerce.As buying and selling become more simple and easy through internet digitally in applications ,People don’t prefer offline shopping as well as traditional advertisements flopped where the trend of digital marketing captured consumers at their own place with social medias and mobiles inducing them to consume the Product.
“THE BRANDS THAT CAN CONNECT WITH THE CLIENT IN A REAL WAY WILL WIN”
FUTURE TRENDS IN DIGITAL MARKETING INDUSTRY.
Some of the key channels that play a vital role in future of digital marketing are,
Mobile marketing is a multi-channel, used in digital marketing strategy.This mobile marketing is aimed at reaching the target in order to get an audience on their smartphones or other mobile devices. This is done through websites, MMS, SMS, social media and apps. In order to build out a short-term or long-term marketing plan, mobile marketing is an important piece of muscle in order to target the audience.
Mobile marketing is like connecting the lines between the online and offline media that can do wonders to connect more consumers in real time in the future.
Video marketing in digital marketing is a forward facing marketing strategy that helps in integration of engaging videos in the campaigns of marketing. Video marketing serves as a medium to promote customer services, raise awareness on marketing products, engaging to customer service, customer testimonials or live stream events.
In marketing, branding is the most important thing to do first for a larger audience. In this case, video marketing is the bridge that connects/links what you say to who you really are, allowing the audience/customers to come beyond the curtain of your marketing and get to know your master brand.
Email marketing in digital marketing is a strategy to use email for the promotion of products or services to meet the relationship between potential customers and the clients. At its best, email marketing helps the businesses in allowing the customer to get informed and tailor the marketing information and messages to the customers. At its worst, email marketing may annoy the audience and even drive them away with the persistent spam emails.
If you are a blogger, where if you want to promote your website, email marketing is the efficient way to get people to visit your website. Email marketing can substantially increase your traffic that usually equates to more income.
SOCIAL MEDIA MARKETING.
One of the most common marketing in the field of digital marketing is social media marketing. It has a great impact among the users/customers. Social media marketing has a great enormous power to brand the marketing campaigns in attractive and effective ways as the social media keeps evolving.
Reaching out directly to the audience through social platforms like watsapp,Facebook, Twitter, Instagram, Pinterest can bring remarkable success to reach prospects and create great sales in the business.
If the audience is bigger and engaged on social media, it will be easier to achieve every marketing goal that is on the list.
Personalised Pop ups though websites has become new trend in 2022.On opening certain websites we can see some exciting offers as Pop up message with the allow /decline button for cookies.
AI MARKETING .
Artificial Intelligence has became a emerging trend in the Information Technology Industry bringing changes in world in all fields especially in Commerce. The world has been buzzing Artificial Intelligence is the Futurew world as around 60% of the companies started using automated customer support with boats saving the labour ,expenses and time that increases innovation and efficiency of Business in the e-commerce.
The contents which we explore in social media is tuned by AI by our recent search history,Most watched and likes . Technology is really incredible with the projection of around 190 Billion users towards Digital marketing by 2025 with abundant oppurtnities in the field.The best example is JP Morgan and chase has adopted AI based content writing tool for the business promotions called Persuado.
BUSINESS HAS ONLY TWO FUNCTIONS – MARKETING AND INNOVATION”
SEO stands for Search Engine Optimisation. SEO is a digital marketing strategy that focuses on the presence of a website in the search results in some of the search engines like Google. SEO is highly used in websites that help in high visibility in search results.
SEO helps in building a strong relationship with the audience, helps to drive more traffic to websites, gives a better experience to the audience and helps in more growth of business.Hyper -local SEO is the emerging trend that helps new start ups and small business .The hyper-local SEO was developed by Google to help small customers on ignorance as to know where is nearest ATM? or where to buy a coffee? by using their name,address and Phone number.B2B sales started using this techniques of hyper local SEO in 2022.
Geo fencing is a location based marketing where we use GPS,radio frequency identification (RFID), GPS, Wi-Fi, and cellular data to provide the promotions of product through specific softwares and applications designed to send messages as text,e-mail,notifications when the device enters and exits the particular location.The greatest example is mobile Sim companies that send messages on crossing specific location about connectivity and disconnectivity of the network .Starbucks use geo fencing to advertise their drinks in scoial medias that induce the people to buy the product.The click through rate becomes double with adds in geo fencing .Geo fencing is compatible with almost all mobile phones that makes nearly 95 % consumers to read the message where more than half of them shops in the retailers showroom.
Quora is a question-and-answer platform with advertising or monetizing ability. This is a Digital marketing offered by Google chrome .when you search some requirements in chrome,it will show the product as per your need. The search data is used to send regular e -mails on cookies regarding any changes like any new design,new discount and best alternative answers of your question searched over Google chrome. Quora has captured many consumers and became favourite of Google for the digital marketers to incorporate new strategy from google.Generally consumer loves to hear about the needs what he want than the existing needs of products.so this mapping of demand with requirement with exact answer will help right person to choose right product at right time.The answers from general public will also act as review which is more Trustable and genuine .
TOP CAREER OPTIONS ON DIGITAL MARKETING.
Digital marketing has the most popular career options in today’s tech world. It has posed itself as a great potential sector in providing significant employment opportunities.
Some of the careers in digital marketing are,
- SMO (Social Media Optimizer).
- SEO ( Search Engine Optimizer).
- SEM/PPC Specialist (Search Engine Marketing / Page Per Click Specialist).
- Content Writer .
- Content Manager.
- Website Designer.
- Graphics Designer.
- Website Designer.
- UI / UX ( User Interface / User Experience).
- Digital Marketing Analyst.
- Email Marketer.
- Automation Expert.
In the future, we can expect to see that the digital marketing industry will have a massive impact over the people all over the world.
Thanks for reading!!
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